CELEBRATING 125 YEARS OF
THE STANLEY CUP
Touching fans with the most iconic trophy in sports.
How We Did It The solution.
We invited a group of Pittsburgh Penguins season ticket holders to an exclusive VR experience. With the goggles on, they could view historical Stanley Cup footage in a 360-degree environment. What they did not know was that while they were inside the VR world, we brought in the real Stanley Cup to surprise them once they stepped back into the real world. The reactions were priceless.
The Workbroadcast : experiential : VR : social : 360 video
R&R also developed two broadcast spots, which ran during the run-up to the playoffs. We also shared an anthemic film on Facebook to the delight of the league’s 4 million-plus followers. The core of the story? A celebration of a “perfectly imperfect” trophy, the Stanley Cup, told from the perspective of the Cup itself.
The Results are in.