July 1, 2010

R&R honored at 2010 Cannes International Advertising Festival and National ADDY Competition

2 Gold, 2 Silver. 1 Bronze. Not a bad haul.
Bronze Lion: TV, Travel, Transportation & Tourism. Las Vegas Convention and Visitors Authority – Chinchilli Day La Revolution. Read More>>
Gold Addy: National TV, Consumer Services. Las Vegas Convention and Visitors Authority - Reason. Read More>>
Gold Addy: National TV, Consumer Services. Las Vegas Convention and Visitors Authority - The Reading. Read More>>
Silver Addy: National TV, Consumer Services. Las Vegas Convention and Visitors Authority - What Happens In Blank.
Silver Addy: National TV Campaign. Las Vegas Convention and Visitors Authority - What's Your Excuse. Read More>>

June 25, 2010

New York Times – in Marketing, Pride Goeth Before the Fall

Every late spring and summer, marketers that are aiming sales pitches at gay men and lesbians introduce campaigns and promotions with “pride” themes, seeking to take advantage of the numerous gay-pride events that occur during those months in major markets around the country. Read More >>

April 5, 2010

Garfield Says Adieu, AdReview

"… About a dozen times over the years I have been simply, horribly wrong: 1) dumping on the original "What happens in Vegas, stays in Vegas" campaign (2003) and the McDonald's "I'm Lovin' It" campaign (2003)…” Read More >>

November 10, 2009

MSNBC - Las Vegas and the 21st-century Strip

While much has been made of CityCenter‟s difficult birth, far less attention has been paid to the design behind it. It‟s a design that speaks in equal parts to the challenges of the Las Vegas Strip, the unsustainable sprawl of the Las Vegas Valley (now home to 2 million people) and a fundamental shift in American demographics. Read More >>

September 27, 2009

Las Vegas Sun – Will Vegas advertising that worked before, work again?

Return to an iconic theme follows ad campaign tied specifically to the recession. For an ad man with an ounce of imagination, Las Vegas is rich with sales material — cheering gamblers, sexy nightclubs, celebrity-chef restaurants, haute couture boutiques and stunning stage productions.

But none of these would be highlighted in Las Vegas’ most successful advertising campaign. Instead, the commercials would only tease, thick with innuendo, to unspoken tourist experiences. Read More>>

June 14, 2009

Adweek – The Adweek Media Plan of the Year

Las Vegas developer Steve Wynn is not the sort of guy to skimp on things. For instance, before opening the Wynn Las Vegas (at a cost of $2.7 billion), the developer opened sales offices in 13 cities across the globe, ran a cross-promotion with the principality of Monaco and bought ads during the Super Bowl and the Oscars. So last year when Wynn introduced Encore, his newest five-star resort, marketers were buzzing again. This time, however, they were in for a surprise: The marketing outlay could not exceed $1 million. The earmark was, to be fair, only for the employee-recruitment campaign, but that‟s a lean number – especially in a town like Vegas. It fell to marketing communications firm R&R Partners to work some Las Vegas magic on a shoestring. Read More >>

June 6, 2009

Forbes - Travel Campaigns Aim To Get People To Hit The Road

With the economy keeping travelers closer to home this summer, cities, states and countries around the world--New York, Oregon and India among them--are rolling out attention-getting ads and promotions, some for the first time. Some aim to lure travelers seeking a respite from the stresses of urban life. The latest spot in a campaign for Michigan, for instance, beckons tourists "back to what's real and true." Hoping to woo folks interested in a more raucous vacation, the Las Vegas Convention and Visitors Authority. Read More >>

May 15, 2009

ABC Money - What Recession? Businesses Market Clever Ad Campaigns to Boost Spending

Americans may not feel like spending money on vacations, but advertisers are targeting them anyway, developing clever ads to lure business back to cities and airlines that have been smarting from the pinch of the recession. In its latest creative move to attract travelers back to Las Vegas, Nev., which is among the major U.S. cities hit hardest by the recession, the city's tourism board has released a new ad confronting rumors that Las Vegas is deserted. Read More >>

February 4, 2009

The Wall Street Journal - Las Vegas Touts Its Affordability

Desperate for visitors and fighting the perception that now isn't the time to splurge on roulette or glitzy stage shows, Las Vegas has a new marketing message, and some unusual messengers: 100 or so Texans from a tiny town outside of Waco.
Read More >>