Even the toughest Southern Nevadans are not immune to punishment when it comes to careless water usage in the comedic “Golden Ruler” television ad, part of a playful campaign R&R Partners developed for the Southern Nevada Water Authority. The ad was selected for Shoot online’s “The Best Work You May Never See” feature because its broadcast is limited to Southern Nevada.   read more >

New creative R&R Partners developed for Utah’s “Parents Empowered” anti-underage drinking campaign was highlighted in “Ads of the World,” the influential online advertising archive and community created by Internet media company WebMedia Brands, Inc. The ads were developed as newspaper inserts and also were distributed statewide for display in underage drinking prevention coordinator offices and local and rural community buildings.
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If you want to make Las Vegas residents roll their eyes, remind them that "what happens here, stays here." It will only be the millionth time they've heard it.  read more >

The firm that created the award-winning slogan "What happens in Vegas, stays in Vegas" is turning its attention to bullying, and it hopes this idea won't stay in Las Vegas.  read more >

A top Las Vegas marketer who produced the city's famed "What happens here, stays here" campaign told state and tourism industry leaders on Wednesday that casinos need to work better with other businesses to boost Nevada's economic recovery.  read more >

As Sen. Harry Reid faced what some saw as an almost impossible bid for re-election last year, he turned to a trusted Democratic adviser to help guide his campaign: R&R Partners CEO Billy Vassiliadis.  read more >

“What Your Excuse?” campaign spot “Chinchilli Day” brings home the coveted Bronze Lion Award. R&R also won several Gold ADDY Awards in the national TV category for “What happens here, stays here.”  read more >

In celebration of Gay Pride Month, Las Vegas and MGM Resorts International reaches out to the LGBT market under the guidance of R&R Partners. R&R has been a friend to the LGBT community for more than 20 years.  read more >

New research findings lead R&R to launch new LVCVA campaign, “How To Vegas.”  read more >

The Las Vegas Convention and Visitors Authority’s “What happens here, stays here” campaign continues to score with travel consumers across demographic categories. One of the latest entries, “Pearly Gates,” is featured.  read more >

As the “What happens here, stays here” slogan celebrates it lucky seventh anniversary, it continues to give visitors permission to enjoy themselves in unlimited ways.  read more >

Las Vegas gears up to be the first destination ready to take advantage of recession-weary consumers who are ready to travel and spend again.  read more >

R&R Partners’ “I Never” campaign targets the dual personality of Las Vegas business travelers, reinforcing that they work as hard as they play.  read more >

“Grapevinia” tells the tale of a king who discovers the wonders of the grape. Celebration of this faux holiday requires a three-day weekend in Las Vegas.  read more >

R&R Partners CEO Billy Vassiliadis comments on how Senate Majority Leader Harry Reid brought home a re-election win against tough odds.  read more >