Las Vegas is an example of destinations using creative, socially-driven ways to lure travelers by making them feel part of the story.
R&R’s Fletcher Whitwell explains organic product placement of the Las Vegas brand into shows like RuPaul’s Drag Race, ESPN SportCenter’s Overtime Guaranteed, and USA Network’s Royal Pains.
To reach an audience across the U.S., Las Vegas Convention and Visitors Bureau bought rights to a 24-hour exclusive Promoted Trend on Twitter.
Las Vegas found a way to turn Game 1 of the NBA Finals into a promotional opportunity.
The campaign, for the Southern Nevada Water Authority, is urging Southern Nevadans to “Stay water smart” by considering the tangible values of water as well as the intangibles.
Introducing the second spot in the WD’s global product launch … “MyCloud.” This branding campaign represents the first time that WD has marketed its products directly to consumers. The spot picks up where “Overclouded” left off, telling the visual story of what it really means to have your personal cloud follow wherever you do.
Spotlighting the new “What happens here, stay here” series entitled “Vegas Enablers,” celebrating that friend who pushes you beyond your comfort zone. They’re always welcome in Vegas!
R&R Partners’ Phoenix-based team created light-rail and bus wraps to convey the spirit of the holidays while also giving needed exposure to Tumbleweed’s “Teens in Need Charity Drive.”
Nevada was the most giving in the eight-state Mountain Region, which includes Arizona, Utah, Idaho, Montana, Wyoming, Colorado and New Mexico.
The ‘What happens in Vegas, stays in Vegas’ campaign celebrates its 10-year anniversary this month.
Adweek selected the firm as Nevada’s top marketing agency with 49 others, one for each state.
Casa de Luz, perilously close to shutting down a year ago, celebrated its grand reopening, its future secure thanks to the coordinated effort of 20 benefactors.
Local residents, companies and groups were honored for their philanthropic work in Southern Nevada at VEGAS INC’s sixth annual Angel Awards.
Las Vegas, ever the place to get in on the action if ever there was one, has formally invited the new royal to visit its sinful city.
The legacy of “The Hangover” hangs over more than just Caesars.
Michael R. Bloomberg, the mayor of New York, is taking his campaign for stricter gun laws to the nation’s state capitals.
The Las Vegas Convention and Visitors Authority has launched a $20 million ad campaign aimed at “persuaders” — 40 million casual travelers who might be considering a trip to Sin City but feel overwhelmed by everything Vegas has to offer.
The Las Vegas-based firm R&R Partners is teaming with Hannegan Landau Poersch Advocacy, and the ventures will share office space in D.C. at 101 Constitution Ave. NW.
As British newspapers continued to harrumph about Prince Harry’s naked antics in Las Vegas, the scandal surrounding the third-in-line to the throne appeared to have done little to chill their readers’ enthusiasm for visiting Sin City.
Gay adoptive parents live as a ‘normal family’ but yearn for the right to marry.
After Prince Harry was photographed playing strip billiards and cavorting with “party girls” in a Las Vegas suite, the City of Las Vegas has launched a cheeky tactical ad campaign that shames the photographers who violated a key tenet of the Sin City Code: What happens in Vegas, stays in Vegas.
The future of the American labor movement may lie just off the Las Vegas Strip, inside a squat building huddled in the shadow of the Stratosphere casino.
The Springs Preserve in Las Vegas is a hidden gem of nature and history in the heart of Sin City. A TV ad promoting tourism to the locale shows the refuge through the eyes of a young child.
Upon clicking into the article “Best Places to Spot Stars in Las Vegas” on USA TODAY’s new co-branded vertical, we noticed something a little different.
You probably don’t know much about 45-year-old Las Vegasdotcom. He’s an ordinary-looking guy, an insurance salesman, often confused with the Internet website that’s now selling rooms, show tickets and tours in Southern Nevada on behalf of the Las Vegas Convention and Visitors Authority.
Las Vegas hopes to broaden its appeal to lesbian, gay, bisexual and transgender (LGBT) travelers with a sizzling ad campaign. The tongue-in-cheek ads show dowdy-looking straight couples snapping photos and acting generally out of place amidst pairs of glammed-up lesbians and chiseled gay men in Sin City.
Las Vegas Convention and Visitors Authority and advertising agency R&R Partners have released this amusing print campaign. Since LGBT advertising is an ordinary thing nowadays, the creatives have pulled off something different.
If the press is sometimes referred to as the fourth branch of government, the fifth branch surely would be lobbyists – the paid professionals who advocate on behalf of industries, business owners, labor unions and causes large and small. Profile: Morgan Baumgartner, executive vice president and general counsel at R&R Partners.