Sin City is adding some suds to its tourism marketing. The agency behind the “What Happens Here, Stays Here” campaign for Las Vegas has created a beer brand as part of an effort to keep the 13-year-old effort fresh and frothy.
Las Vegas wants to be known for more than just its glitzy casinos. It also has a burgeoning electronic dance music, or EDM, scene and DJs that bring in crowds to the city’s hotels and nightclubs.
The Las Vegas Convention and Visitors Authority (LVCVA, @Vegas) has long drawn summer visitors by highlighting the destination’s day clubs, special events, and myriad dining, shopping, and entertainment options.
With 550 million monthly users, Tumblr is one of the more interesting ad platforms in the social-media space. It’s a chief destination for brands that want to target young, creative-minded adults with GIFs, videos and photos.
I’m always amazed by the ingenuity of the travel profession’s top destination marketers, individuals responsible for getting their communities on the “must visit” lists of leisure travelers across the globe.
Doubling down on a tourism campaign. The tourism bureau used Facebook and Instagram video ads to spread its marketing campaign to a wider audience, reaching 11.8 million people with its message to visit Las Vegas during the summer season.
“There’s Nothing Sexier Than Saving Water.”
Former Nevada Rep. Steven Horsford has been hired by the American Gaming Association
Visitors authority drops “What happens Here” tagline to appeal to “unconventional” tourists
Not long after the onset of the West’s deadening drought, officials here saw the enemy, and he was Joe Six-Pack. The Southern Nevada Water Authority determined nearly a decade ago that 70% its water went right into the ground, with no chance for recycling, thanks to an army of indulgent blue-collar homeowners, mostly married guys, […]
As the blazing influence of social media continues to burn bright, brands are desperately eager to harness the power that the most popular platforms can provide. Simply acquiring more followers, however, does not necessarily equal more customer engagement, but it can equal more influence.
Cats aren’t just great alarm clocks. They’re also excellent sleeping masks. Two gag infomercials for the Animal Foundation animal shelter in Las Vegas (created by agency R&R Partners) hawk exciting new multi-purpose products for your home—”Pet Cat” and “Pet Dog.”
The communications and public affairs firm R&R Partners announced that Horsford’s newly formed company, Resource+, will partner with the firm and focus on diversity marketing and workforce development. Horsford will be a senior vice president and will serve as managing director of the agency’s Washington, D.C., office.
It’s Not About Gambling: Key Insight Behind “What Happens Here, Stays Here”.
Local band Imagine Dragons are featured in new advertisements as part of the city’s “What Happens Here, Stays Here” campaign. The indie-rock band teamed up with the Las Vegas Convention and Visitors Authority to make two ads that debut Monday with creative crew R&R, one promoting the band’s upcoming yet-to-be-named sophomore release and the other […]
The latest ‘What Happens Here, Stays Here’ Las Vegas ad campaign features a familiar musical act from, well, right here. Indie-rock band Imagine Dragons has teamed up with the Las Vegas Convention and Visitors Authority for the latest ad from firm R&R Partners.
R&R Partners has moved into a new home in a 1926 grocery warehouse at Second and Buchanan streets, south of the city’s downtown. The move marks a milestone for the Phoenix agency, which has done business in the Valley for nearly 20 years but maintains its headquarters in Las Vegas, where it created the slogan […]
R&R Partners spent 90 minutes dazzling members of the Las Vegas Convention and Visitors Authority board of directors on Thursday en route to winning a multimillion-dollar, three-year advertising and marketing communications agreement.
Las Vegas is an example of destinations using creative, socially-driven ways to lure travelers by making them feel part of the story.
R&R’s Fletcher Whitwell explains organic product placement of the Las Vegas brand into shows like RuPaul’s Drag Race, ESPN SportCenter’s Overtime Guaranteed, and USA Network’s Royal Pains.
To reach an audience across the U.S., Las Vegas Convention and Visitors Bureau bought rights to a 24-hour exclusive Promoted Trend on Twitter.
Las Vegas found a way to turn Game 1 of the NBA Finals into a promotional opportunity.
The campaign, for the Southern Nevada Water Authority, is urging Southern Nevadans to “Stay water smart” by considering the tangible values of water as well as the intangibles.
Introducing the second spot in the WD’s global product launch … “MyCloud.” This branding campaign represents the first time that WD has marketed its products directly to consumers. The spot picks up where “Overclouded” left off, telling the visual story of what it really means to have your personal cloud follow wherever you do.
Spotlighting the new “What happens here, stay here” series entitled “Vegas Enablers,” celebrating that friend who pushes you beyond your comfort zone. They’re always welcome in Vegas!
R&R Partners’ Phoenix-based team created light-rail and bus wraps to convey the spirit of the holidays while also giving needed exposure to Tumbleweed’s “Teens in Need Charity Drive.”
Nevada was the most giving in the eight-state Mountain Region, which includes Arizona, Utah, Idaho, Montana, Wyoming, Colorado and New Mexico.
The ‘What happens in Vegas, stays in Vegas’ campaign celebrates its 10-year anniversary this month.
Adweek selected the firm as Nevada’s top marketing agency with 49 others, one for each state.
Casa de Luz, perilously close to shutting down a year ago, celebrated its grand reopening, its future secure thanks to the coordinated effort of 20 benefactors.
Local residents, companies and groups were honored for their philanthropic work in Southern Nevada at VEGAS INC’s sixth annual Angel Awards.
Las Vegas, ever the place to get in on the action if ever there was one, has formally invited the new royal to visit its sinful city.
The legacy of “The Hangover” hangs over more than just Caesars.
Michael R. Bloomberg, the mayor of New York, is taking his campaign for stricter gun laws to the nation’s state capitals.
The Las Vegas Convention and Visitors Authority has launched a $20 million ad campaign aimed at “persuaders” — 40 million casual travelers who might be considering a trip to Sin City but feel overwhelmed by everything Vegas has to offer.
The Las Vegas-based firm R&R Partners is teaming with Hannegan Landau Poersch Advocacy, and the ventures will share office space in D.C. at 101 Constitution Ave. NW.
As British newspapers continued to harrumph about Prince Harry’s naked antics in Las Vegas, the scandal surrounding the third-in-line to the throne appeared to have done little to chill their readers’ enthusiasm for visiting Sin City.
Gay adoptive parents live as a ‘normal family’ but yearn for the right to marry.
After Prince Harry was photographed playing strip billiards and cavorting with “party girls” in a Las Vegas suite, the City of Las Vegas has launched a cheeky tactical ad campaign that shames the photographers who violated a key tenet of the Sin City Code: What happens in Vegas, stays in Vegas.