Protect The Moment

R&R Partners’ iconic “What happens here, stays here®” has helped lure as many as 39.2 million visitors annually to Las Vegas and made the campaign’s tag line a ubiquitous fixture in the country’s pop culture lexicon. Recreating that momentum in the increasingly influential world of social media became the new challenge.

Playing off the provocative and timely online themes of privacy and oversharing, R&R created “Know the Code, Protect the Moment,” which reinforces the tenet of “what happens here, stays here”: The understood agreement to keep some of those personal Vegas moments just between traveling companions.