To bring attention to Anheuser-Busch’s newest and most impactful products, R&R used a narrative-driven and tech-savvy approach. All three campaigns used augmented reality to allow users to directly interact with the brand’s artwork, each with a different effect.
For Devils Backbone’s newest campaign, Slow by Nature, users could interact with the stunning illustrative artwork on the packaging, bringing the brand to life.
With Estrella Jalisco Mango Michelada, we brought the users in on the action, aligning with LA culture. The physical can became part of the game, allowing skaters to rack up points by ollying over it, with their scores visible on a global leaderboard.
Stella Artois’ Through the Better World campaign helps provide clean water for more than 1.7 million people in the developing world. Starting with a QR code, users are connected via simulated FaceTime with #PourItForward spokesperson, Matt Damon, as he guides them on a rich, artistic narrative experience to tell the story of what it’s like to live in a world without clean, running water.