HELPING A TECH GIANT
Bridging the worlds of makers and manufacturers on a global scale.
How We Did It The strategy.
Since engaging the workforce was such a critical part of the mission, we wanted to create content that would inspire them by showcasing the companies and products it helps bring to life. The reality is, a great majority of the world’s technology start-ups and global giants would not be able to climb the mountains of innovation without the help of a tech sherpa such as Avnet.
The Workstrategy : media planning & buying : print : websites : brand development : content
We created a content series to illustrate how Avnet collaborates with clients that are developing innovative technology products. These anchored both the internal and external rollouts of the new “Reach Further” branding campaign.
This was paired with an international campaign targeted to our core business-tech community.
THE RESULTS are in.