Using CSR to connect a global mining company with its local community.

Barrick Gold struggles with the misperception that it’s profiting from American labor and resources and doesn’t give back its fair share. Our mission is to tell the story of Barrick’s integral role in the Nevada economy, its vital membership in local communities and responsible stewardship of the environment.

How We Did It The strategy.

R&R partnered with Barrick to shift the focus from its operational endeavors to its enormous contributions to Nevada’s communities and cultural enrichment. Through PR outreach, we highlighted Barrick’s involvement with Communities in Schools, Teach for America and the Great Basin College, sharing concrete examples of Barrick’s commitment to education.

The Work

research : strategy : media planning & buying : print : out of home : digital : social : public relations : government affairs

R&R created a grand opening event officiated by Governor Brian Sandoval at Barrick’s new Henderson office to drive awareness.

The Results are in.

Since these efforts, Nevada voters most frequently list Barrick as top of mind for community enrichment and good works – particularly in the areas of education and environment. The press launch for the Technology Skills Learning Partnership between Barrick, Cisco and the Great Basin College resulted in Associated Press coverage that was picked up by more than 50 news outlets nationwide.