HELPING COMMUNITIES PROFIT
THROUGH RESPONSIBLE MINING
Using CSR to connect a global mining company with its local community.
How We Did It The strategy.
R&R partnered with Barrick to shift the focus from its operational endeavors to its enormous contributions to Nevada’s communities and cultural enrichment. Through PR outreach, we highlighted Barrick’s involvement with Communities in Schools, Teach for America and the Great Basin College, sharing concrete examples of Barrick’s commitment to education.
The Workresearch : strategy : media planning & buying : print : out of home : digital : social : public relations : government affairs
R&R created a grand opening event officiated by Governor Brian Sandoval at Barrick’s new Henderson office to drive awareness.
The Results are in.