AND BE COUNTED
Inspiring African-American and Latino millennials to cast their vote.
How We Did It The strategy.
R&R took on this critical issue with a straightforward approach. First, go where the target audience is – social. Second, don’t start a new conversation; join an active one where we can make an impact. Next, use public relations connections to ignite influencers. Finally, design an authentic message that resonates and breaks through the clutter.
The Workresearch : strategy : digital : social : public relations
The Results are in.