AN AMERICAN BRAND
HITS EUROPE'S ROADS
Driving buzz around Ford’s first-ever European luxury vehicle.
How We Did It The solution.
We applied the same standard of modern luxury and exquisite craftsmanship that Ford put into the Vignale to the digital brand identity. We developed a fully responsive website, designed an interactive touch-screen kiosk and produced a variety of video and photo shoots from which to create rich assets.
The Workbrand ID : video and photo production : website : experiential
We shot a series of cinemagraphs to bring a sophisticated edge to the work.
We designed a brand platform that was leveraged to create custom products.
The Results are in.