Driving buzz around Ford’s first-ever European luxury vehicle.

The challenge was simple and straightforward. Create traction in a market already ripe with premium competitors by developing a world-class brand identity and website. Easier said than done when competing with BMW, Audi and Mercedes-Benz.

How We Did It The solution.

We applied the same standard of modern luxury and exquisite craftsmanship that Ford put into the Vignale to the digital brand identity. We developed a fully responsive website, designed an interactive touch-screen kiosk and produced a variety of video and photo shoots from which to create rich assets.

The Work

brand ID : video and photo production : website : experiential

We shot a series of cinemagraphs to bring a sophisticated edge to the work.

We designed a brand platform that was leveraged to create custom products.

The Results are in.

Ford saw the work as a great success. As a result, R&R was engaged to launch four additional models over the next two years in Ford’s European market.