Grupo Posadas


Your Dream.
Our Mexico.

Rebranding Grupo Posadas resort collection

What we did

Grupo Posadas’s Fiesta Americana Resort Collection needed a rebrand to attract more U.S. visitors. With that one goal in mind, R&R set out to give the collection the facelift it was seeking: Create a new brand, one that that envisioned the lush exotic allure of Mexico and what Posadas truly represents.

The Work

Using insights from research, R&R developed a new brand platform and a new name – La Colección. The new name was created to inspire, compel and allure American audiences to vacation in Mexico. Through a highly targeted media and publishing plan and an editorial-styled landing page, the campaign was brought to fruition.

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The Results

50M

digital impressions

1M

unique website visitors in first 6 months

+15%

in bookings from the U.S.