LVCVA – What Happens Here, Stays Here.


What happens here,
stays here.™

Creating one of the most iconic campaigns in advertising history

What happens when R&R Partners teams up with the Las Vegas Convention and Visitors Authority (LVCVA)? Simply everything. For more than 35 years, R&R Partners has been the cornerstone agency for LVCVA, and the birthplace of one of the most recognizable campaigns in advertising history – What happens here, stays here.

The Work

The challenge was to develop a unified brand voice for the destination; one that resonated, motivated and captivated a wide array of target audiences. We didn’t just create a campaign; we created a cultural phenomenon. For almost two decades R&R has been conceptualizing, executing and adapting the legendary campaign to play off of adult freedom, individual expression and unapologetic transformation.

The results? More than 41 million visitors annually come to Las Vegas to fill its 150,000 hotel rooms at a 90% occupancy rate – that’s 20% higher than the industry average. We unleashed a record-setting ROI, an epic punchline, and a campaign that’s engraved itself into the very fabric of pop culture. Ultimately, R&R Partners propelled Las Vegas into the international spotlight it deserved.

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The Results

+87%

year-round occupancy

14.1M

visitors in 2016

+23%

citywide hotel rate