Pabst gets new
look and website
Targeting Savvy Beer Drinkers with UX Design in Mind
When quintessential American beer maker, Pabst, redefined its brand, it called on R&R to design and develop a new website to elevate its user experience. To align with the aesthetic and audience of Pabst’s new brand identity, we designed and developed a user-friendly and visually appealing website.
Our priorities included a seamless interface featuring scrolling animations and vibrant imagery to ensure both effortless interaction and visual appeal. We handled the UX, design and development of the site, highlighting its new branding while appealing to its desired audience – movers and shakers all over the world.