Saving water is life ... especially when you live in a desert.
How We Did It The strategy.
We started by researching the habits of people in the region in relationship to their water usage. People saw the greenbelts around their homes as an extension of their home pride without realizing how much they were soaking up our natural resources. We needed to change the tide on what it meant to be a dedicated and proud home owner.
The Workresearch : strategy : media planning & buying : broadcast : print : out of home : digital : public relations : government affairs
Multiple campaigns, designed to either reduce water use during the compliance periods or encourage ongoing conservation in daily life, live under the umbrella of the water-smart positioning. They are grounded in benefits to individuals and their communities in the “value”—and “values”—of managing our limited natural resources.
THE RESULTS are in.