A NEW WORLD
A NEW IDENTITY
Helping a market leader build a brand for the future.
How We Did It The strategy.
R&R Partners first dug deeply into APX’s existing brand to determine which equities would successfully transfer to the new brand platform and the expanded business model. We then undertook comprehensive external research to arrive at a brand strategy that was broad enough to support the new products and services the company was evolving to in relation to the competitive set.
The Workresearch : strategy : brand development : visual identity
R&R worked collaboratively with APX Alarm’s internal team to develop a bold new brand for the company. The new name, Vivint, is a combination of ‘vive,’ French for ‘life’ and ‘int,’ an abbreviation for intelligently—essentially “Live Intelligently.” This was supported by the tagline ‘Simply Smarter,’ which became both an external brand position and an internal rallying cry.
Once the new identity was established, we implemented a full redesign of every brand asset—from logo, signage and trucks to the website, uniforms and marketing materials. The entire project was completed end-to-end within four months of initiation.
The Results are in.