BRINGING VEGAS A
Expanding a Convention Center and building a World-class NFL Stadium.
How We Did It The strategy.
With five weeks to pull off the seemingly impossible, R&R activated every tool in our kit to build public support and to influence the state legislators. While it was widely believed that the projects were necessary for Nevada’s continuing prosperity and to continue to compete with other tourism destinations, the public funding component had significant opposition both in the public and many in the Legislature. It was critical that we could generate public enthusiasm and communicate it effectively to lawmakers.
R&R’s government affairs team worked with Governor Sandoval, his advisers and his economic development director to craft an agenda for a special session and work out the details of public funding for the two very important projects. Simultaneously, the team worked with legislative leaders from both parties to negotiate the terms and conditions of support for both the convention center expansion and the stadium project. Financing terms were negotiated, community benefits impacts were considered, labor and employment goals were established, and legislation was drafted, redrafted and revised to accommodate each party’s needs.
The Workresearch : strategy : media planning & buying : out of home : digital : websites : social : public relations : government affairs : visual identity : collateral
Our message was powerful: “a vote for the stadium was a vote for 40,000 construction jobs, an injection of $1.4 billion into the local economy, and an additional $32 million in education dollars annually.”
We created a simple bilingual website to collect public support.
Once the mission started building momentum that the expanded Convention Center was moving from idea to reality, the dream of getting the Raiders to Vegas was looking better every day.
The Results Are in.