Being quarantined at home and adjusting to a new life full of restrictions and rules has undoubtedly resulted in a high emotional response from Americans. This period of time has brought great sadness, stress and even new, unexpected joys. Most brands quickly shifted messaging to appeal to an audience in a heightened emotional state, showing […]
Insightful Searches and Unexpected Trends https://trends.google.com/trends/story/US_cu_4Rjdh3ABAABMHM_en More people are turning to search for answers (and inspiration) to help deal with ever-increasing uncertainty. Search interest around “quarantine fatigue” nearly doubled week over week. Searches for “positive quotes during quarantine” doubled month over month as well. “When will a vaccine be ready for the public” became a […]
The Trade Desk produced a CTV white paper called The time is now for connected television, and it explores the CTV ecosystem and opportunities during the COVID-19 pandemic. Download the full white paper here. Trends include: CTV inventory is up 54% YoY from 2019 to 2020. Two-thirds of households in the U.S. don’t currently have […]
Sprout Social surveyed social marketers and consumers to understand how marketers are setting goals and what’s expected from brands. R&R Partners encourages all our clients to start with the audience learnings first and then marry the platform’s best practices to drive the strongest performance by channel. Some of the key findings include: Marketers struggle to create […]
eMarketer discusses political ad implications https://www.emarketer.com/content/how-political-advertisers-are-adapting-to-the-coronavirus-pandemic? Political candidates have made noticeable changes to their ad spend and their preferred channels during the pandemic. Television is still considered king in political advertising, especially during the heavy ad spend period of about three months prior to Election Day. Some candidates reported a short TV hiatus during early […]
Insightful Searches and Unexpected Trends https://trends.google.com/trends/story/US_cu_4Rjdh3ABAABMHM_en More people continue to look for creative ways to adapt and spend their time at home. “Banana Bread” is the most searched recipe in all of U.S., compared to the previous month. Searches for “drive-by graduation party ideas” increased 3x week over week. “Pizza”-related searches reached an all-time high […]
How DMOs are reacting to the COVID-19 crisis. DMO representatives from Visit California, New Zealand, South Australia and Visit Britain discussed DMO responses to the virus, and how they’re planning to continue to inspire during a time of tragedy. Among the recurring themes from each of the speakers: Give back to the community, support local […]
Analytic Partners presents the ROI Genome to help brands navigate marketing through crisis. https://app.hubspot.com/documents/6756262/view/74004462?accessId=9af1ad This ROI Genome Report looks at budget considerations during an economic downturn and how to manage your brand through crisis. Here are a few key takeaways: When operating in the new normal, brands need to take in to account 4 factors: […]
IAB releases ad-buying trend impact from March to April IAB has been monitoring shifts in ad-buying behavior via industry surveys. Month over month from April to March shows: Increase of ad buyers pausing media buys Digital ad spend shows slight return while traditional ad spend stalls. Flexible platforms (creatively, and in optimizations) will see the […]
Mindshare finds that Americans are running out of entertainment and activities during the quarantine. https://www.mediapost.com/publications/article/350686/mindshare-find-nearly-half-of-americans-have-run.html As each week passes, Americans are binging all they can binge and finding themselves with nothing left to entertain themselves. Of those surveyed, 46% claimed to have nothing left to watch, read or listen to.
Many advertisers are feeling the impact of COVID-19, and major advertising platforms are not immune. While Facebook has seen a spike in active users on the platform since stay-at-home orders took effect, Facebook Inc.’s ad business has fallen as many companies reevaluate budgets. The decrease in advertising spend on the platform has led to a […]
Insightful Searches and Unexpected Trends https://trends.google.com/trends/story/US_cu_4Rjdh3ABAABMHM_en More people are looking for ways to give back and help however they can from home. “Donate-related” searches reached an all-time high worldwide on Monday. Searches for “best charities to donate to for COVID-19” increased 1,050% week over week in the U.S. “Food shelters near me” increased 5,000% worldwide, […]
Younger audiences are fueling major shifts in streaming. https://www.thetradedesk.com/blog/younger-viewers-are-at-the-forefront-of-the-cord-cutting-tv-revolution? The ever valuable 18-34-year-old audience is at the forefront of many advertisers’ minds and strategies. This group of consumers is more likely than other groups to be cord-cutters and cord-nevers. The Trade Desk shares recent data that shows 74% of this age group have never had […]
Netflix sees history-breaking success among pandemic behaviors. Link: https://www.statista.com/chart/21465/global-paid-net-subscriber-additions-by-netflix/? https://www.statista.com/chart/20345/netflix-subscriber-growth-by-region/? With most of the world on house arrest, there is undoubtedly an increase in desire for entertainment. Netflix, with its global brand recognition and social buzzworthy shows (e.g., Tiger King), has seen growth rates that surpass any other quarter of its history. By close of […]
Online video-streaming minutes increased by 21.6B from January to March across just four markets: Indonesia, Philippines, Singapore and Thailand. Report finds 7M paid streaming customers across the same markets, and Netflix ranks No. 1 in weekly minutes consumed. Read more at the link below. Link: https://www.campaignasia.com/article/mobile-streaming-up-by-21-6-billion-minutes-a-week-in-just-four-apac-markets/459579?
Insightful Searches and Unexpected Trends More people are looking for signs of an end in sight as lockdowns increase around the globe. Searches for “when will the economy reopen” increased by 450% worldwide week over week. Searches for “will life ever go back to normal” doubled worldwide week over week. “Reopening plan phases” became a […]
Cuebiq is providing free access to its mobility index analysis and social inequality trends. This outlines the gap between wealthier and poorer block groups, while also showing overall mobility by geographical regions. Link: https://www.cuebiq.com/visitation-insights-covid19/
Many advertisers were forced to pause media due to the pandemic. The Wall Street Journal confirmed that as a result, “prices in Facebook’s ad auctions plunged between February and March.” Other programmatic platforms have seen differing results, showing general unease in the marketplace across all platforms and sectors. See the impact that R&R has observed: […]
Insightful Searches and Unexpected Trends More people are looking for ways to adapt to our new normal. Searches for “Drive-by baby shower ideas” increased by 900% week over week. “New way to shake hands” became a breakout topic. “Virtual wedding ceremony” increased by 170% this past week.” “How to dry clean at home” interest increased […]
A quarantined population means boredom is at an all-time high and attention spans are low. People are desperate for more ways to keep occupied and to refrain from thinking about the reality of our current crisis. 95% of people say they’re spending more time connected to media In March, consumption spiked across many content pillars […]
U.S. broadband households are seeing a drop in bundling pay TV with internet, as users are showing adoption of stand-alone entertainment platforms and stand-alone internet compared to bundled packages.
Quibi, the new kid on the block of video streaming services (with $1.8 billion in funding), launched yesterday and already ranks as the No. 3 top free app overall on Apple’s App Store, following Zoom and TikTok with 300k downloads.
With the fallout from COVID-19 affecting all of our lives in a multitude of ways, Global Web Index surveyed internet users between the ages of 16−64 in the U.S. and U.K. to find out how people are staying informed. For reference, the generational breakout includes: Gen Z: 16−23 years old Millennials: 24−37 years old Gen […]
Decrease in nonessential travel, including the surge of statewide stay-at-home orders have decreased commutes and long-haul trips, but increased local movement (grocery stores, markets, gas stations) and the opportunity to reach communities at a local level.
The world is changing by the minute, but one thing never will − our commitment and dedication to you. We’ve weathered tough times together before and we have no doubt we’ll come through this the very same way: together. As your agency and your partner, our 300+ professionals across all of our offices are here to help you navigate this crisis. We may not physically be in the office, but we are always open and here for you − 24/7.