Every Tuesday, the media department delivers digital news, insights and trends directly. We break down buzzwords, provide our POV on current events and share forecasts with our fellow forward-thinking digital marketers. R&R Partners is built on a foundation of unwavering integrity, fierce loyalty, hard work and the relentless pursuit of success for our clients. Success involves being up-to-date on this rapidly changing landscape.
Digital Digest – October 31, 2017
The Upside Down
Netflix’s ’80s sci-fi phenomenon, Stranger Things, is finally back for a second season. Households everywhere started binge-watching Stranger Things 2 on October 27. That day, Netflix launched an immersive Snapchat lens into Joyce Byers’ creepy living room. Netflix created a sponsored world lens within the app that takes the user inside the show’s eerie world. Using the rear-facing camera, users can tap on the bookshelf, causing books to fall, or hover over a hole that makes a scary arm pop out. Netflix is using Snapcodes (like a QR code, but for Snapchat) to lead people into the experience. Once they scan the Snapcode, a door appears that takes them through a portal to another dimension. This is the first time Snapchat has created a virtual space for users to walk into and explore. Check out the AR experience here: https://youtu.be/QehwOg6n3JQ.
Thoughts by Jacki Dinger, Assistant Media Planner/Buyer
Facebook Tests New Explore Feeds
Facebook is at it again – announcing changes to its News Feed and how content is delivered to users. In a test in six countries: Bolivia, Cambodia, Guatemala, Serbia, Slovakia and Sri Lanka, the network introduced the Explore Feed. Found in the left-hand rail on desktop, the feed houses recommended publisher and business page posts, keeping the News Feed dedicated solely to content shared by friends and family.
The test feed was originally outlined as a way for users to discover new, fresh content sources that were suggested based on a user’s interests and behaviors. However, posts from pages that users currently follow also appeared in the test Explore Feeds, pulling the posts out of a user’s News Feed.
If Facebook rolls out the separate feed globally, publishers, businesses and advertisers will need to keep a close watch on organic posts’ traffic and engagement. The change may have additional implications on promoted posts and overall paid social campaigns.
Thoughts by Mandi Enger, Media Supervisor
Facebook Updates Easter Egg Animations
Facebook’s latest update has brought more color into your newsfeed. Facebook has updated its list of words that trigger hidden animations. These Easter eggs, when typed, will be accompanied with animations when posted. On top of Easter egg words, Facebook has added these animations toward life events. Events like engagements and weddings will also have accompanying animations.
This new update is aimed at encouraging “original sharing,” not just reposting of memes and viral videos.
Thoughts by Rick Duncan, Paid Social Media Specialist
Breaking Down a Buzzword: Connected TV (CTV)
Refers to any TV that can be connected to the internet and access content beyond what is available via the normal offering from a cable provider. It also refers to devices that use a television as a display and can connect to the internet to access content. Examples: smart TVs, Apple TV, Roku, mobile devices and gaming consoles.
Broken down by Kendra Tang
Media Terminology: Frequency
The potential number of times people (or homes) are exposed to an advertising schedule over a given period of time.