With its amazing thrill rides, legendary nightclubs, world-famous resorts and high-end restaurants, Las Vegas is the perfect city to use a virtual reality technology platform to appeal to the next generation of travelers.

On behalf of the Las Vegas Convention and Visitors Authority, R&R Partners worked to make this Vegas VR idea into a reality of its own. Our team created a 360-degree video rig and went to work shooting content panoramas that showcase Las Vegas in a way some have never seen.

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The next challenge: How to distribute it? R&R created VegasVR, a user-friendly application for Apple and Android devices to give users a glimpse of the Las Vegas experience from anywhere while providing great level of in-market immersion to a wide range of demographics.

Download it for yourself here and take Vegas for a spin!

Some of the app features:

  • Support for 360° panoramic video and VR Cinema
  • Use touch or gyroscope to control the video
  • Compatible with Google Cardboard/tray-based headsets
  • Share the Vegas VR app to Facebook, Twitter and email
  • Interactive 3D menu

From VR content acquisition to distribution, R&R has positioned the LVCVA brand among the very first adopters of what will eventually rock the travel industry. R&R has also paved the way with 360-degree/VR media buys, innovative partnerships and activation placements. Read more about VegasVR in the LA Times.

The most exciting part of all: This is just the beginning. From a production standpoint to a content distribution and interactive perspective, R&R has huge plans for the VegasVR app and campaigns in 2016. Stay tuned, because when it comes to Las Vegas adventure, soon you’ll be in for the virtual ride of your life.