Recent studies suggest that as much as 90% of travel brands have cut marketing budgets amid the coronavirus pandemic. Uncertainty mixed with a fine balance between keeping the economy afloat and keeping consumers safe has created a turbulent condition for the market. Think with Google presents suggestions and predictions on the industry as a whole at the link above.
- Utilize Google mobility reports to understand specific market factors to help understand how and when to reopen.
- Consider changes to booking behaviors, like booking-window length, ease of canceling or changing plans, and distance willing to travel.
- Know that safety and flexibility are now top-priority factors in all travel considerations.