IAB Coronavirus Ad Spend Impact

IAB releases ad-buying trend impact from March to April

IAB has been monitoring shifts in ad-buying behavior via industry surveys. Month over month from April to March shows:

  • Increase of ad buyers pausing media buys
  • Digital ad spend shows slight return while traditional ad spend stalls.
  • Flexible platforms (creatively, and in optimizations) will see the least disruption.
  • Social good/cause marketing is increasing.
  • Many advertisers are shifting creative strategy, with up to 60% of them using creative that reflects the COVID-19 crisis in some form

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