IAB US Podcast Advertising Revenue Study

IAB releases study on COVID-19 impact on podcast advertising.

https://www.iab.com/insights/iab-u-s-podcast-advertising-revenue-study-fy-2019-2020-covid-19-impact/?

With advertising channels in high debate amid social, health and political unrest, podcast advertising continues to grow in 2020.

Key highlights:

  • DTC brands are the top podcast advertisers, making up 22% of podcast ads.
  • In 2019, ad revenues increased 48% to $708.1M.
  • In 2020, ad revenues are anticipated to grow another 14%, nearly reaching the $1B threshold.

Download the full report at the link above.