IAB releases study on COVID-19 impact on podcast advertising.
With advertising channels in high debate amid social, health and political unrest, podcast advertising continues to grow in 2020.
- DTC brands are the top podcast advertisers, making up 22% of podcast ads.
- In 2019, ad revenues increased 48% to $708.1M.
- In 2020, ad revenues are anticipated to grow another 14%, nearly reaching the $1B threshold.
Download the full report at the link above.