May 2020 Connected Television

The Trade Desk produced a CTV white paper called The time is now for connected television, and it explores the CTV ecosystem and opportunities during the COVID-19 pandemic. Download the full white paper here.

Trends include:

  • CTV inventory is up 54% YoY from 2019 to 2020.
  • Two-thirds of households in the U.S. don’t currently have cable or are planning on cutting cable within 2020.
  • Seventy-four percent of A18-34 have never had cable, have cut the cord, or are planning to.
  • Brands that have lost reach in upfront programming and live sports are turning to CTV for reach opportunities.
  • There have been dramatic increases in time spent streaming and jumps in subscriber volume.

R&R is committed to finding the right audience for our advertisers, and the connected TV opportunity has shown to allow for nimble, data-driven planning during a time of uncertainty for our clients.