Nothing is more precious on this planet than water. It’s the one necessary ingredient to produce life as we know it.

Unfortunately, most people use water every day without thinking twice about it. Where does it come from? How much do we have left? Is it safe to drink?

This is where R&R Partners, the National Rural Water Association (NRWA) and its state affiliates come in. On January 14 and 15, 2016, R&R worked with NRWA and its state affiliates to sponsor their annual water conference in Miami, Florida. The conference brought together like-minded individuals whose public health goals include water storage, safety and conservation.

So what exactly is NRWA and what does it do? NRWA and its members provide safe drinking water to thousands of communities across the country and help to protect America’s water resources. Together, they provide training and technical assistance to roughly 31,000 small and rural water and wastewater systems. In fact, NRWA comprises the largest utility membership organization in the U.S. It believes in empowering local groups through training and education so that they are able to safely manage any water issue that comes their way.

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Water issues are all too familiar to R&R Partners. Based in the drought-prone West, R&R first began working on water conservation efforts with the Southern Nevada Water Authority more than 20 years ago. Back then, residents in Nevada and across the West had many misconceptions on who was using water and how it could be saved. For example, most thought that huge hotels and golf courses were the biggest water consumers. The truth was, and still is, that the largest single user-group was homeowners. The vast majority of that usage is outside, keeping trees, shrubs − mostly lawns − alive in the West’s arid desert climate.

Over the years, R&R worked to educate the public on water conservation. Developing smart and sexy campaigns, we have saved billions of gallons of water every year with virtually no effect on the lives of the homeowners and business owners who conserve. Ordinary people continuing to do ordinary things, saving water, one gallon at a time. Today, the citizens of Southern Nevada are saving more than 42.5 million gallons of water every day. We have reduced our consumption of water from 248 gallons per capita per day (GPCD) in 2008 to 118 GPCD in 2014. We are saving water at a rate five times greater than the rate of our population growth.

Even with the good work done by R&R in Nevada, there is much more work to be done nationwide. Drought remains a top concern among many citizens, especially those who live in the West. In fact, a Colorado College Conservation in the West poll released last month revealed that this issue remains a top concern. In addition, scientists have predicted that the ongoing drought in the West will worsen in the coming decades. That is why it is more important than ever for R&R to continue working alongside important water groups like NRWA.